Ethique - Tone It Down - Purple Solid Shampoo Bar - Blonde & Grey

Ethique - Tone It Down - Purple Solid Shampoo Bar - Blonde & Grey

Regular price $25.00 Sale

A vegan shampoo bar ideal for those with blond and grey hair. Use it as your regular shampoo to brighten and keep any yellow tones at bay. Organic, virgin, fair trade cocoa butter makes an appearance, along with a host of other ingredients like babassu and jasmine oils to add shine and body, and beetroot extract for extra colour power. Pair with Ethique's Tone it Down solid conditioner.

Each bar weighs 110g and gives the same amount of washes equivalent to 3 bottles of liquid shampoo (depending on the length of your hair).

  • Plastic-free container, no excess packaging
  • 100% Soap free, pH balanced and safe for colour treated hair
  • Perfect for blond and grey hair
  • Equivalent to 3 bottles of liquid shampoo
  • Sustainable and palm oil free
  • Certified Cruelty Free & Vegan

Ethique is an award-winning international beauty brand, hailing from New Zealand. They are on a mission to rid the world of plastic waste and to date have stopped over 3.3 million plastic bottles from being made & disposed of into landfills. With bars for your hair, body, face, laundry... and even your dog! Ethique is making it easy for you to go plastic free and #giveupthebottle with their plant-based, cruelty-free, sustainable bars.

Babassu and jasmine oils add shine and body with beetroot extract for extra colour power – combo with Tone It Down solid conditioner for luminous locks.

  • Wet your hair and the bar.
  • Slide the bar from root to tip 3-4 times. 
  • Put the bar down and lather shampoo into hair - it will foam!
  • Rinse and follow with conditioner if you need to. 
  • Always keep your bar dry after use to optimise number of washes.
  • Remember only a little is required!
  • For external use only. We recommend patch testing before use.


Sodium cocoyl isethionate, sodium cocoyl glycinate, stearic acid, mica, cocoyl methyl glucamide, Theobroma cacao (cocoa) butter, lactic acid, babassu seed oil, betaine alcoohol, brassica, vegetable glycerine, Guar hydroxypropyltrimonium chloride, natural fragrance, jasmine essential oil, beetroot extract, benzyl benzoate, benzyl alcohol, linalool, eugenol